I’m rooting for the erstwhile Scott Mescudi. Between the appearance on 808s & Heartbreak and last year’s A Kid Named Cudi, he’s flashed enough potential to justify the hype. Plus, he has several things working in his favor: a Kanye co-sign, ability to both sing and rap, a single that has received radio burn, and a Crookers remix that went viral.
Cudi’s Man on the Moon: The Guardians is slated to drop on G.O.O.D./Fool’s Gold sometime this summer, but his odds of stardom remain opaque. The major labels have not consistently proven that they can create stars in the post-Internet world. If you look at the most popular artists to emerge over the last few years, they tend to skew Southern and all built fan bases prior to signing with a major: T.I., Ross, Jeezy, Plies. For every Lupe to germinate, there’s a Rhymefest, a Clipse, a Knux, a Murs, who struggled to sell 50k.
Still, in a rap world continually obsessed with chimerical coketasias, we could use more stoner anthems. Cudi’s ceiling might be Lupe, but at least you’d want to smoke a blunt with him.
Video-Kid Cudi & Kanye West on 106th & Park
Video-Kanye West ft. Kid Cudi-“Welcome to Heartbreak”