July 11, 2012

Jimmy Ness owns a Grey’s Sports Almanac.

Future’s best friends are his cash, calculator and accountant. The Dungeon Family affiliate joins Mike Will Made It for another hypnotic victory lap and their money multiplies. You know how it goes. As rap’s auto-tune flame keeper, Future favours charisma and song-writing over lyricism. Heavy bass and sharp keys support lyrics about his mom telling him to hit the streets, neighbors from hell and having guns/drugs as his two main hoes. The track’s not quite as hot as jams like “Magic” or “Parachute,” which have converted non-believers (myself included) into disciples, but it’s still catchy enough to be memorable.

The video is oddly cinematic and Future’s robotic vocals work well with the paranoid concept of hustling under surveillance. FBI agents follow him as he goes about his shady dealings, raps outside a dog cage and visits the Blue Flame strip club instead of remaining inconspicuous. Ludacris has a brief cameo in the video, but he needs to stay in the studio until he creates something which makes us forget about several shit albums in a row. A Birdman hand-rub would have been 100 times more powerful.

Despite only a minimal appearance, this is actually a song by Michigan’s DJ Infamous. He does whatever rap DJ’s usually do on tracks, which is pay for them and for that we should be thankful. There’s also an “Itchin’ Remix” floating around that features a motley crew consisting of Jeezy, Young Gotti and Fabolous. Their verses aren’t anything special and Jeezy probably feels weird about Gotti impersonating him on the same track. Plus they can’t swag rap better than Juicy J or Dos Chainz so stick to the original until one of them shouts some new similes.

Download:
MP3: Future (prod. by Mike Will Made It) – “Itchin” (Left-Click)

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