July 19, 2012

Jimmy Ness once rapped in the New Zealand Super-Group, The Untouchables.

For better or often worse, 2012 is the year of the white rapper. Roach Gigz joins the ranks of the chosen few who rhyme without catering to college bros, performing at the Gathering of the Juggalos or sounding like this. The San Francisco native was named “Roach” after the Caucasian character in Next Friday who feeds weed brownies to his dog, and for this effort he deserves a baker’s dozen of the finest space cookies.

“Going off” is simple and direct. Gigz rhymes over a minimal mechanical beat and drops a few bars. But this isn’t a rappity-rap song by a mean-mugging street poet. Roachy Balboa is a versatile wordsmith with a sense of humor. He rhymes “I got neck two times, like a fat face” and chubby fans get their feelings hurt. With his official debut, Bugged Out coming next month, the lyrics also introduce Roach to those who aren’t part of his core Bay Area audience. We learn he’s a hippy, had a kid too early, likes Spanish girls and owns two houses. Gigz would also like to date Nicki Minaj. She would probably be terrible dinner company and just talk about herself the whole time, but whatever man. She does have something.


The track is equally visually uncomplicated with Roach as the central figure, stop motion editing and few distractions other than some ladies and his son’s juicebox. Gigz might look like Baby Bash in the video, but he rhymes well enough to help Kid Rock become a distant memory. The white rap OG MC Serch would be proud.

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