100s just signed to Fools Gold, so the ostensible plan is to install him as the next hipster-approved hip-hop icon a la Danny Brown. And there are few better candidates. Ice Cold Perm remains the best rap debut of last year. I didn’t catch the Boosie influence until I read an interview where the Berkeley perm potentate cited Bad Azz as a major inspiration. In hindsight, it’s kind of obvious in the way he pushes syllables like he was spitting lead. Also, I’m pretty sure he mentions him on this song.

There’s a late 90s Southern California influence. Quik, Suga Free, Snoop when he was suspended between the left and third coasts. And there is the timeless Bay shit about pimping and sporting hair like a young Dru Down or Rappin’ 4-Tay. This video is about throwing money like that great pre-millennial era of limitless peace and prosperity. Plus, a House Party clip. But while it’s open about it’s love of the past, it never feels nostalgic. It is just raw and not because he repeats one of Birdman’s most disgusting rap lines.

Ice Cold Perm below the jump if you don’t already know.

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