Will Hagle knows “news” is just an acronym for north, east, west, south.
1. A PR Company disperses a press release to any media outlet that may be marginally interested
2. A music blog finds the post fitting with its #brand
3. An unpaid writer embeds the YouTube video, copies a few lines from the press release and posts it on www.thirstyrapblog.com or an equivalent
4. An intern makes sure the post is linked via all social media channels
5. Like a game of telephone, the news spreads through the blogosphere, changing slightly with each new post and tweet
6. Lists are made
7. Links are seen and clicked on by fans of hip-hop, EDM, alternative rock and/or Jimmy Kimmel Live, which airs weeknights at 11:35 p.m. ET/PT on ABC.
8. Everyone hits refresh
