How Music Becomes News (brought to you by AT&T)

Will Hagle knows “news” is just an acronym for north, east, west, south. 1. A PR Company disperses a press release to any media outlet that may be marginally interested 2. A music blog...
By    October 7, 2014

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Will Hagle knows “news” is just an acronym for north, east, west, south.

1. A PR Company disperses a press release to any media outlet that may be marginally interested

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2. A music blog finds the post fitting with its #brand

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3. An unpaid writer embeds the YouTube video, copies a few lines from the press release and posts it on www.thirstyrapblog.com or an equivalent

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4. An intern makes sure the post is linked via all social media channels

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5. Like a game of telephone, the news spreads through the blogosphere, changing slightly with each new post and tweet

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6. Lists are made

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7. Links are seen and clicked on by fans of hip-hop, EDM, alternative rock and/or Jimmy Kimmel Live, which airs weeknights at 11:35 p.m. ET/PT on ABC.

8. Everyone hits refresh

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