If you’ve been paying attention to the Interwebs over the last few days, you’ve probably seen the infectiously ridiculous video for “Gangnam Style,” a song performed by the 34-year-old-wonder of K-Pop known as PSY. The song has exploded out of South Korea and onto Twitter, the LA Dodger stadium, and even a promotional video for the University of Oklahoma. Of course, Scooter Braun, the greatest culture vulture of our age not named Diplo, signed PSY to his label shortly after — the same label where Justin Bieber and Carly Rae Jepsen currently reside, reinforcing Braun’s long standing business mantra: “Watch YouTube.”
As with any viral video, “Gangnam Style” has been dissected by dozens of different blogs, including a lengthy write-up by The Atlantic. Apparently, the song is a parody on the lavish life that most South Koreans aim to achieve, complete with credit card debt, expensive coffee, and …. something else. To be honest, I got distracted by the embedded video and couldn’t finish the article without watching it a few more dozen times.
Chief Keef, who is also is in the news for a variety of reasons including, but not limited to, a homicide, has had his own sort of “Gangnam Style” success over the last 9 months. Bear with me here, but I believe that Chief Keef is a sort of unintentional foil to PSY’s tongue-in-cheek satire on society. The 17 year-old Chicago drill rapper might mumble through interviews but he creates songs reflective of the conditions he grew up in, namely gun violence and counting slightly past the number two hundred and ninety-nine.
With a pending police investigation and a war of words with Lupe Fiasco that will certainly get Keef put in time-out by a label executive, now is the perfect time for Chandler Beng-beng to learn some lessons. So why not have him to learn these 5 lessons from PSY? Because inner city kids and Koreans have always gotten along so well in the past.
5 Things Chief Keef Can Learn From Gangnam Style
1. Change Clothes Often
I’ll bet my last dollar that PSY wore more outfits in this video than Chief Keef’s entire entourage has ever seen. Also, note how he isn’t giving away his belts to friends.
2. Don’t Be Scared Of Professional Video Production
Kitchens are cool. So are guns. But maybe after watching this, Keef will understand that not every music video needs them.
If you’re going to make a mockery of the country you grew up in, do it with a wink and a smile, but preferably not a scowl.
4. Rep Your District (Audibly)
Gangnam is a relatively small district in South Korea, but its name is now drilled deep into my consciousness. Chief Keef may have specified which area of Chicago he represents a song, but has he ever created a dance for it?! Which leads me to…
5. The Pony Dance
I don’t know, maybe combine the gun thing to make it a cowboy dance?