August 12, 2013

Stüssy x Yo! MTV Raps – Part 1 – The Importance of Yo! MTV Raps from Stussy on Vimeo.

Alchemist defining the rap obsession via Yo! for every white upper-middle class kid in America. ?uestlove filling in the rest of the socio-economic rap nerd gaps. I was one such kid sucked into the vortex by the neon logo, raw as roadkill videos, and wry banter of Doctor Dre and Ed Lover. One indelible memory concerns the first episode I caught. 10 years old in 1992 and watching Reggie Noble’s “Time 4 Sum Aksion” followed by Da Lench Mob’s “Guerillas in the Mist.” There was no turning back. This wasn’t the shit you were seeing on “Alternative Nation” or the “Headbangers Ball.” It was funky and aggressive and from there, it was only a short walk to Music Plus to cop The Chronic cassette tape. I recently interviewed Amanda Demme about her new career as a photographer. All I wanted to do was talk to her about Yo!, the show co-created by her late husband, Ted Demme (who later directed Blow). RIP.

This doc is brought to you by the same people at Stussy who made this excellent J Dilla doc. It’s directed by Adam Weissman, who doubles as one of the principals in Pollyn, the severely underrated LA band. Cast includes Alchemist, Bill Adler, Ed Lover, Evidence, MC Lyte, DJ Premier, Questlove, Rakim, and Shock G. Produced for Stussy’s YO! MTV Raps Collection. Part two is below the jump and it’s up to you to make your own House of Pain joke.

Stüssy x Yo! MTV Raps – Part 2 – Fashion in the Golden Age of Hip Hop from Stussy on Vimeo.

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