The rumblings of a New York revival have been reverberating for a minute from the Cam’ron & Vado-fronted U.N., young old heads like Action Bronson, Mayhem Lauren, Maffew Ragazino, and old hard heads like Roc Marc. ASAP Rocky is the latest rated rookie, Harlem’s own and managed by the artist formerly known as Eastside Stevie.
Blockhead broke it down pretty nicely on Phat Friend, making an analogy to The Rules of Atttaction somehow make sense. The video for “Peso” is probably the most clear cut articulation of his aesthetic, somewhere between Killa Cam and dirty riding Cham. Syrupy stoned Houston choruses and slick-talking Harlem gulliness. Rap intended to be consumed by kids who laughed at the Grimace sipping on purple drank meme. This video will be everywhere today and for good reason. If you aren’t completely sold, you’re not yet supposed to be . You’re only supposed to like this song.
While on topic, I’ve also had Vado & Cam’s latest, “Soulja” on repeat tonight. Chipmunk soul, Cam calling women “biddies” and talking about manicures, and 25 percent more female rappers named after Fresh Prince characters and talking about chickens.