Slava P. is available for business consulting. Interesting trades considered.
Branding is everything. As an artist, it allows you to sell your fans not only music, but also the clothing, vodka and action figures required to properly enjoy that music. In recent years, the rap game seems to have burst into an assortment of acronyms and the boutique labels associated with them, all headed by someone that’s been labeled as a “trend-setter” at some point in their career. These trend-setters were given the daunting task of creating an imprint to house their future acts and giving it a catchy name. This task proved to be too daunting for some, who chose to just abbreviate a phrase instead. By shouting these abbreviation-creations throughout their songs, rappers hoped to gain “brand-stickiness” in the public mind. But when it came time to buy, was the product always ‘as advertised’, or were there defects?
Let’s examine what the biggest names in hip hop really stand for:
SODMG – Souljah’s Open Door Management Guide
TGOD – trap-grog over-dosers
OVO – Overturning vials ostensibly
TDE – talented degenerates entertaining
GOOD – grandiose overlords overthrowing Drake
BSM – battle scarred moguls
OFWGKTA – Only Fart-Whisperers & Granny-Killing Teens Allows
CTE – cantankerous trap enterprisers
MMG– mediocre munificent grunters
YMCMB – yesteryears musicians crowding Master Baby